Employer brand insight for a global top-10 accounting firm Our client is a global top-10 accounting firm. The CEO and group HR team had launched a number of initiatives aimed at enhancing the firm’s employer brand and attracting top tier talent to the business around the world.
You have an employer brand, whether you’ve designed it or not. It is how you promote yourself to the recruitment market, and how you are perceived by employees and potential candidates. If you need to gain understanding of the impact your employer brand currently has, we can conduct a research project and present you with a detailed report.
How a strong employer brand helps you
Done well, your employer brand differentiates you from the competition, making it easier to attract the right calibre of candidates (the opposite is also true of course). This may, incidentally, allow you to allocate lower budget to other elements of the hiring process, such as advertising or even your remuneration package. As competition for the top talent intensifies, a strong employer brand is a key tool to have at your disposal.
Research Europe came highly recommended and I wasn’t disappointed. The depth and detail of the research into potential candidates was superb. This coupled with an effective and consultative shortlist selection process, led to a very straightforward and well-managed recruitment. If I had the opportunity, I wouldn’t hesitate to use the team at Research Europe again.
Employer brand insight from Research Europe
Employer brand perception is fluid and something that can only be found out through research. It exists in the minds of employees and candidates, as well as their circles of influence, such as their family, social media, job websites and peers.
Our experienced researchers will carry out the research for you thoroughly and impartially. Impartiality is important, yet an in-house team may not be able to collect reliable data when, for example, surveying fellow staff members.